Public Relations Associate

Responsibilities

• Raising brand awareness: Grow Mintel’s brand awareness and media profile, and that of Mintel’s thought leaders, across the US, Canada, and Latin America, including assisting with speaking engagements and Mintel’s Little Conversation podcast.
• Growing relationships: Manage, maintain, and grow relationships with media through proactive and reactive communication; identify key publications/journalists for relationship building to drive media coverage; maintain an up-to-date and organized media database (leveraging various PR software/services).
• Running the Press Office: As journalists’ first point of contact, respond to and coordinate incoming media requests across the wider PR team.
• Storytelling through timely content: Proactively identify pitch topics based on data and insights to generate media coverage; develop creative opportunities to promote the business, its products, and its data through PR campaigns.
• Creating elevated brand messaging and positioning: Write communications that effectively position Mintel’s products and services, including press releases, pitches, and blog content, utilizing Mintel’s wealth of content.
• Coaching thought leaders: Support Mintel analysts on effective media interactions through one-on-one coaching, group development sessions, and external expert-led training seminars.
• Collaborating across departments: Work closely with global PR team members to ensure consistency of messaging. Assist in maintaining relationships with Mintel Marketing, Research, Commercial, Product, and Senior Leadership teams.
• Creating opportunities to celebrate: Regularly monitor KPIs and goals and report back on the success of PR activities, with a focus on building awareness and generating ROI