Public Relations Associate Manager - Communications

Responsibilities

• Drive earned media : Develop compelling story angles, proactively pitch media, build relationships with relevant reporters and coordinate interviews, product requests, media visits and other earned opportunities.
• Connect our brands to culture : Stay tapped into current events and consumer trends to identify timely opportunities and bring creative, news-generating ideas that authentically connect our brands to cultural conversations.
• Write compelling communications : Create clear, engaging media pitches, press releases, talking points and external communications, adapting the story for different brands, audiences and media outlets.
• Execute national PR campaigns : Help bring PR programs from ideation through execution and measurement, collaborating across Brand Marketing, Social, Creative and agency partners while managing multiple brands, priorities and deadlines.

Requirements

• Bachelor's degree
• 3-5 years relevant experience
• Proven media relations experience, including pitching media, securing earned coverage, and supporting creative, newsworthy consumer campaigns.
• Strong writing and communications skills, with experience developing media pitches, press releases, and external communications for consumer-facing brands.
• Experience managing national or multi-market PR programs, balancing multiple campaigns, stakeholders, and deadlines while clearly demonstrating individual impact and results.

Preferred

• PR agency experience
• Beverage alcohol or CPG experience
• Experience using Muck Rack, Meltwater or comparable media-relations platforms
• Experience working across multiple brands simultaneously
• Event, experiential, or brand-activation PR experience

Benefits

• Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.