Responsibilities

• Secures unique placements using media outreach (phone and email pitching) , to include 5-10 unique placements a month in Tier 3 or higher outlets
• Provides social media/competitive intel report and contribut es to creative ideation / new pitch concepts that can be shared with clients   
• Monitors trend/industry news for client coverage for account team review ; may assist with compiling trend and industry research into client-facing email or agenda updates  
• Supports weekly coverage upload and reporting within agency’s dashboard
• R esearches and builds media and influencer lists 
• Assists account team with r esearch ing client speaking opportunities, industry awards, and competitor analysis
• May sit in on conference calls (target 1 – 2 call s per month for each client)
• Participates in brainstorms
• Assists the team in tracking media hits , influencer engagement metrics, and updates  in monthly and quarterly activity reports 
• Executes various client program components 
• Supports account team with client event logistics and daily tasks involved
• Assists with p ress kits and media mailers , sample requests, and inventory tracking
• Provides research support for account team
• Drafts client-ready emails for manager review, press material s , creative pitches, help s contribute to sections of event/launch strategy docs, and other client communications 
• Participates in agency’s development programs
• Contributes positively to the culture, atmosphere and values and exudes a positive outlook on his/her team
• Establishes professional and respectful employee relationships within division and agency
• Monitors and records time in agency’s system

Requirements

• Education : Bachelor’s Degree (communications, liberal arts, business or marketing focus preferred)
• Skills & Abilities Required Strong writing (AP style), editing, listening and verbal communications skills. Resourceful and solutions focused. Capable of multitasking, prioritizing and organizing. Excellent attention to detail. Self-motivated and able to work well in a collaborative environment as well as individually. Effectively manages time, follows up, and is results driven. Proficiency in Microsoft Office applications and use|development of media databases.