Public Relations Assistant Account Executive

Montclair, NJ (Hybrid)

$50K/yr – $60K/yrEntry Level2+ years expFull time

Posted 6 days ago

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Job Summary

Own client account success by coordinating agendas and reports, driving media pitches, researching and drafting communications, managing social channels, and monitoring coverage while supporting agency marketing efforts.

  • Lead reporter relationships and media targeting
  • Coordinate client-facing updates and campaign reporting
  • Collaborate on idea generation for media outreach

Job Description

Responsibilities

  • Drive client account success by developing client meeting agendas and client reports under the supervision of Account Managers
  • Pitch media by email or phone to national, regional and trade journalists, across print, broadcast and online platforms
  • Research and draft news releases, pitches, fact sheets, media advisories, and social media content.
  • Research target media lists using Muckrack and other resources such as Google News and Social Media Platforms
  • Collaboratively generate new ideas to reach targeted media outlets
  • Utilize ChatGPT and other AI tools to develop new ideas for media targets and pitch angles
  • Utilize Canva to create, edit, and organize visual resources for use in tandem with client campaigns
  • Manage social media, including implementation of social media campaigns for clients on platforms including LinkedIn, X and Instagram
  • Research speaking opportunities and editorial calendars for client opportunities
  • Monitor media coverage and report results to the wider team and clients

Requirements

  • 1-2 years of PR agency or journalism experience
  • Bachelors in PR, communications, journalism or related field
  • Familiarity with AP style and strong writing skills
  • Outstanding written and verbal communication with an interest in public policy, real estate and economic development
  • Track record of securing media coverage and experience developing relationships with reporters in a fast-paced environment
  • Social media experience, with successful campaigns implemented using X, LinkedIn, Instagram, Facebook, etc.
  • Detail oriented; able to manage multiple projects in an organized manner

Benefits

  • competitive benefits.
Violet PR logo

Violet PR

Whether it’s rebranding a city, drawing attention to a revitalized neighborhood, or promoting a new sustainable development, Violet PR helps clients make a difference. Through a combination of news stories, social media, and compelling content, our NJ-based boutique public relations firm helps clients attract more dollars and supporters. Violet PR focuses on generating favorable media exposure for communities and companies reinventing urban areas, building sustainable projects and growing entrepreneurs and jobs. We uncover our clients’ most compelling development stories and package them for the world using traditional and new media tools.

Founded in 2010
Montclair, New Jersey, USA
17 employees (2 in marketing)

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
16.8%
Direct
60.3%
Referral
9.2%
Social
12.6%
Paid
1.1%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
2 (12% of company)
Median Career Experience
7 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
3