Digital PR Specialist
Lumenalta
USA (Remote)
$45K/yr - $60K/yrIn-houseFull-timeMid level5+ years exp.
1 day ago
Public Relations Account Supervisor, Dairy
Milwaukee, WI (Remote)
$70K/yr – $95K/yrSenior Level7+ years expFull time
Posted 1 day ago
Job Summary
Own the program from planning, content strategy, execution, and measurement to reporting; uncover stories, drive media relations and earned coverage; track industry trends and opportunities, collaborate across disciplines, and support business growth.
- Lead PR strategy, execution and measurement for integrated client programs.
- Build trusted relationships with clients and identify opportunities for new business.
Job Description
Responsibilities
- Make a difference with a team. Collaborate, think differently, follow an idea-first approach to solve problems.
- Own the program. Help guide PR planning, content strategy, execution, measurement and reporting.
- Find the stories that matter. Uncover compelling angles, translate complex dairy topics into relevant narratives and pitches, and drive content development, search engine optimization (SEO) and earned media that connects with priority audiences.
- Turn insight into action. Track industry trends, competitors and emerging issues, and identify timely opportunities.
- Make news happen. Drive media relations and secure earned coverage.
- Connect the team. Collaborate across disciplines to build integrated strategies and bring ideas to life.
- Keep performance on track. Manage key performance indicators, ensuring high-quality work that advances client goals.
- Help grow the business. Identify opportunities to expand client partnerships and support new business.
Requirements
- Dairy industry experience and a strong understanding of the dairy landscape.
- At least seven years of relevant PR experience, ideally in an agency setting.
- Strong writing, search, storytelling and media relations skills, with experience securing meaningful trade and business coverage.
- The ability to make technical or complex topics clear, relevant and interesting.
- A track record of building trusted client relationships and confidently navigating challenging conversations.
- Strong organizational skills and the judgment to manage shifting priorities.
- A proactive, collaborative approach — and the confidence to bring fresh ideas to the table.
Benefits
- medical, dental and vision insurance with HSA and FSA options
- disability and life/AD&D
- accident
- critical illness and hospital indemnity insurance
- pet insurance
- identity theft protection
- unlimited virtual telemedicine and mental health counseling
- 401(k) including company matching
- flexible paid time off
- paid holidays
Bader Rutter
Ever notice how B2B agencies do demand and B2C shops do brand? At Bader Rutter, we do both, because brand and demand shouldn’t be either/or.Driving sales is critical but at any time, 95% of your audience isn't actively in the market. So we build brand into all of our demand driving work. So you're remembered during that critical 5% when your audience does want to buy.Just like sales and marketing, when brand and demand work together, they create a marketing multiplier. And those kinds of results made us the #1 U.S. B2B agency three of the last five years. Headquartered in Milwaukee with a Chicago office and employees working across 19 states, we’re a full-service agency that dreams big and plans meticulously. Our heritage lies in agriculture; but over time, we’ve navigated that world’s complexities, audiences and channels so well, we’ve grown. Today, we focus on adjacent categories like pet care and food and beverage, but our client partners span everything from insurance to the Milwaukee Bucks.Bader Rutter is part of BBN, the world’s largest B2B agency collective, uniting 1,250 specialists across 68 countries. Learn more here: https://bbn-international.com/.
Salaries
Posted range
$70K/yr – $95K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
66 (28% of company)
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
6.3K
Traffic Source Mix
Search
29.6%
Direct
54%
Referral
6.1%
Social
9%
Paid
1.2%
Headcount Trend
Current headcount: ~240
Recent News
Links
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