Public Relations Account Executive - NY

New York, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead PR programs for multiple beauty and lifestyle client accounts, guiding strategy, messaging, and media relations.

  • Own day-to-day client management, cross-team coordination, and milestone tracking.
  • Must-have: 3–5 years in beauty PR with editorial outreach and influencer experience.
  • Standout: proven media-placement track record and client campaign leadership.

Job Description

Responsibilities

  • Serve as a primary client contact with the proven ability to manage and drive multiple client account programs and teams delivering strategic value
  • Directly manage day to day activities on client accounts and lead regular conference calls
  • Plan, develop and advise clients on integrated and measurable PR initiatives
  • Advise clients on positioning and messaging
  • Daily press interaction; nurture and develop strong relationships with key editors across all channels via regular communication and media meetings
  • Draft media and client materials such as press releases, bios, talking points, and media alerts
  • Delegate duties and review the work of supporting team members (i.e. press materials, pitches, reports, etc.)
  • Brainstorm creative partnership and activation ideas for clients as well as new business opportunities
  • Develop full launch strategies surrounding client partnerships and activation
  • Manage planning and execution of client events (i.e. staffing, production, invite outreach, budget, etc.)
  • Multitask across multiple client accounts and projects under deadline, manage client timelines and budgets
  • Ensure that key milestones and projects are on track, within prescribed timelines and on budget, etc.)
  • Work with Influencer Team to provide recommendations and outreach for brand partnerships need be
  • Stay on top of entertainment and celebrity tastemakers for partnership advisory of brand campaigns
  • Track industry trends and identify relevant opportunities for clients
  • Display exceptional verbal and written communication skills
  • Assist in the development of proposals for new business presentations

Requirements

  • Bachelor’s degree in Business, Public Relations, Communications, Journalism, Marketing, or a related field
  • A minimum of 3-5 years of previous experience working with beauty and lifestyle brands in house or at a public relations agency
  • Must have a minimum of 2 years of experience with editorial outreach and editor relationships
  • A minimum of 2 years of previous experience working with Influencers and/or Influencer marketing campaigns
  • Proven track record of securing media coverage and managing successful client campaigns
  • Exceptional written and verbal communication skills, with the capacity to craft compelling stories and communicate effectively with clients, media, and team members
  • Excellent organizational skills with a keen attention to detail
  • Ability to develop and implement comprehensive PR strategies that align with client objectives and market opportunities
  • Proficiency in PR tools (i.e. Muck Rack, Cision)
      Innovative PR logo

      Innovative PR

      Innovative PR is a lifestyle boutique strategic marketing and communications firm based in Los Angeles with offices in New York and Taipei. We offer over 15 years of refined expertise and close collaboration with leading industry brands, influencers, and organizations. We utilize strategic targeting, strong pitching, existing relationships, and new collaborations to secure consistent placements in print, digital, and multimedia spaces that keep your brand at the forefront of the industry and the top of your audience’s mind. Our clientele ranges from an impressive list of clients in the consumer products, fashion, tech, design, beauty, food and beverage, hospitality, and entertainment industries.

      Founded in 2019
      Los Angeles, California, USA
      10 employees (4 in marketing)

      Traffic Signals

      Monthly Visitors
      1.1K
      Traffic Source Mix
      Search
      35.8%
      Direct
      41.5%
      Referral
      12.2%
      Social
      8.7%
      Paid
      0.8%

      Headcount Trend

      Current headcount: ~10

      Marketing Team

      Marketing Team Size
      4 (40% of company)