Public Relations - Account Director

Responsibilities

• Lead the development and execution of strategic PR programs that align with clients' marketing and business objectives, including annual plans, campaigns, and ongoing initiatives
• Serve as the day-to-day strategic lead on multiple client accounts, building trusted relationships through proactive counsel, effective communication, and strong problem-solving skills
• Develop and oversee creative, results-driven earned media strategies that leverage industry trends, compelling storylines, and timely opportunities to secure impactful coverage
• Lead by example in media relations, bringing creativity, curiosity, and strong media relationships to proactive and reactive opportunities
• Develop and oversee high-quality written content, including strategic plans, press releases, bylined articles, and other thought leadership materials
• Manage and motivate account teams, providing clear direction, actionable feedback, and professional development opportunities while ensuring the highest standards of client service
• Oversee account operations, including budgets, hours, staffing, and expenses, to ensure programs are managed efficiently and effectively
• Establish meaningful program measurement goals, track results, and translate performance into actionable insights and recommendations for clients
• Anticipate client needs, identify opportunities to strengthen programs, and proactively recommend new ideas and approaches that drive results
• Collaborate with agency leadership and cross-functional teams to deliver integrated solutions, support client growth, and contribute to the agency's continued success

Requirements

• 6–8 years of PR and earned media experience, preferably in a B2B technology PR agency environment
• Proven track record developing and leading successful public relations programs that deliver measurable business results
• Deep understanding of B2B technology industries, including AI, cloud, data and analytics, cybersecurity, experience in fintech or digital health is a plus
• Strong media relations expertise, including established relationships with relevant business, technology, and industry reporters
• Excellent written and verbal communication skills, with the ability to develop compelling content and provide strategic counsel to clients
• Demonstrated ability to manage multiple client accounts, build trusted relationships, and anticipate client needs
• Experience leading, mentoring, and motivating account teams to deliver high-quality work
• Strong understanding of program measurement approaches, account financial management, and resource allocation
• Ability to juggle multiple priorities and deadlines in a fast-paced environment without sacrificing strategic thinking or attention to detail
• Collaborative, solutions-focused approach with a proactive mindset, creative instincts, and a commitment to delivering outstanding client service

Preferred

• Experience in fintech or digital health is a plus

Benefits

• We offer a robust benefits package that includes a family-friendly holiday schedule, flexible PTO, rainmaker bonuses, professional development stipends, wellness stipends, and office exchanges so we can keep our cross-office bond strong.
• Monthly culture activities include team outings and parties, happy hours, unique contests, and other events including our agency book club.
• We recognize outstanding contributions to client and agency initiatives with our quarterly peer-nominated "212 Degree" award and "Milestone" awards that provide cash bonuses to employees celebrating 3-, 5- and 10-year agency anniversaries.