Responsibilities

• Lead client accounts, owning PR strategy, execution, and performance
• Develop integrated programs across media, influencers, events, partnerships, and cultural moments
• Secure top-tier coverage across broadcast, print, digital, podcasts, and emerging platforms
• Create press materials, proposals, and strategic pitch angles
• Provide senior-level client counsel and day-to-day account leadership
• Manage team workflows, timelines, and quality while mentoring staff
• Represent clients at media events, press tours, and activations
• Build media relationships and support new business growth
• Track budgets, KPIs, and performance reporting

Requirements

• 8-10+ years of public relations experience, preferably in lifestyle, health & wellness, beauty, natural foods, or consumer brands
• Strong media relationships and a track record of securing top-tier coverage
• Strategic thinker with the ability to balance long-term vision and daily execution
• Experienced team leader who thrives in a fast-paced agency environment
• Organized, proactive, and solutions-oriented
• Creative, culturally aware, and knowledgeable about media trends
• High integrity, professionalism, and sound judgment

Benefits

• competitive benefits, a flexible and supportive culture, and an environment where curiosity, creativity, and initiative are valued every day.