Lead SAFB’s media relations, shaping proactive storytelling, quick-response interviews, and cross-channel coverage to advance hunger-relief work and community impact.

• Serve as SAFB’s primary media relations lead and day-to-day media contact.
• Proactively pitch story ideas for interviews, coverage and writes op-eds to local, regional, and National media outlets.
• Build and maintain strong relationships with reporters, producers, editors, and assignment desks across all outlets (TV, radio, print and digital).
• Identify newsworthy angles tied to the SAFB’s work on hunger relief, food insecurity, public policies, disasters, seasonal trends, and community needs.
• Respond quickly to breaking news, media inquiries, and emerging opportunities.
• Develop and execute comprehensive media strategies in collaboration with the Marketing & Communications team for SAFB’s Signature Campaigns and Events, including but not limited to: Harvest of Hope, Turkey Trot, Doing Good on the Green, Hunger Action Month, Food4SA, Holiday Box with Fox, Disaster response, and emergency food distribution efforts, etc.
• Coordinate media coverage for press releases, media day, donor recognition events, check presentation, and other community activation events.
• Create and write press releases, media advisories, and talking points for media intentions.
• Create opportunity to make fact sheets, talking points for events, and background material as needed.
• Ensure accuracy, consistency, and brand alignment across all media-facing materials.

• Identify earned media opportunities across all digital platforms, podcasts, livestreams, blog’s, and influencer partnerships.
• Collaborate with Marketing & Communications team to align earned media with brand-owned channels (website, social, email).
• Track, monitor, and analyze media coverage; produce monthly and campaign specific reports.
• Document media contracts, pitches, and placements in Salesforce.
• Develop and manage annual media relations calendar aligned with organizational priorities.
• Use collected data and insights to refine pitching strategies and improve results over time.
• Work cross-functionally with all departments prioritizing the needs of the organization.
• Serve as a trusted advisor on media strategies, brand recognition, and brand management.
• Create strong cross-departmental lines of communication, especially in time-sensitive media needs (which may occur outside of traditional work hours).
• Create and provide support during disaster relief work or create crisis communication plans.