Public Information Specialist

Charlotte, NC (Unknown)

$68K/yr – $76K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Own Charlotte Water's social media presence by planning content, publishing posts, monitoring engagement, and translating technical topics into clear, accessible messages.

  • Own content calendar and publication workflow.
  • Collaborate with subject matter experts and Communications Team.
  • Measure performance and iterate based on data.

Job Description

Responsibilities

  • Develop, write, edit and publish social media content, including text, images and short videos, for Charlotte Water’s platforms.
  • Plan and maintain a content calendar. Schedule posts using Sprout Social or other approved tools.
  • Ensure content is accurate, accessible and consistent with Charlotte Water’s brand voice, style and messaging.
  • Monitor comments, direct messages and other interactions. Respond within established guidelines and promptly route account or service questions to Customer Service and sensitive or emerging issues to the Communications Team.
  • Work with subject matter experts and Communications Team members to turn technical information into useful, easy-to-understand content.
  • Support social media communications about customer programs, service changes, conservation, construction and other utility topics.
  • Track engagement, click-through rates, audience growth and other relevant measures. Prepare regular reports with findings and recommendations for improvement.
  • Maintain organized records of content, approvals and performance reports in accordance with City procedures.
  • Perform other related duties as assigned.

Requirements

  • Strong writing, editing and proofreading skills, including the ability to explain technical topics in plain language.
  • Experience creating content for multiple social media platforms, including graphics and short videos.
  • Ability to use social media scheduling, monitoring and analytics tools; experience with Sprout Social is preferred.
  • Sound judgment when engaging with the public and identifying inquiries or issues that need prompt attention.
  • Ability to interpret performance data and use it to improve content.
  • Knowledge of accessible digital content practices.
  • Strong organization skills and the ability to manage a publishing schedule while responding to timely requests.
  • Ability to collaborate with colleagues and maintain a consistent voice across communications.
  • High school diploma or equivalent.
  • Five (5) years of direct work experience

Preferred

  • Associate or bachelor’s degree in communications, public relations, journalism, marketing or a related field.
  • Experience creating social media posts, graphics or short videos through coursework, internships, volunteer work or employment.
  • Familiarity with social media scheduling and analytics tools, including Sprout Social.
  • Interest in public service and communicating water and wastewater information to customers.

Benefits

  • The City of Charlotte provides a comprehensive benefits package to eligible employees.

Salaries

Posted range

$68K/yr – $76K/yr

Taken straight from the job posting.

See all City of Charlotte, NC salaries

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Public Information Specialist

City of Charlotte, NC · Charlotte, NC · Unknown