Responsibilities

• Work along-side client leads to contribute ideas towards viral campaign moments, and then bring them to life
• Craft creative pitch angles that position clients uniquely from their competitor set and yield 20 - 100 placements per campaign idea
• Write pitches, fact sheets, media briefs, press releases and more with ease to provide media everything they need to garner killer coverage
• Establish and maintain warm relationships with consumer media across print, digital, podcasts, substacks, and broadcast outlets, leading to regular placements as well as feature stories.
• Help us develop strategies and relationships to earn placements in social media channels, like Hypebeast’s TikTok
• Mentor our strong and capable junior team, helping them flourish into future leaders
• Manage up to senior leaders, sharing recommendations for areas of growth for team members or clients they work with to support the overall growth of the team and larger business

Requirements

• You have a minimum of 3+ years of relevant experience (agency experience or fast-paced startup background preferred) ideally a true generalist that leans in the lifestyle and consumer tech spaces.
• You’re intellectually curious and a natural storyteller
• You’ve already secured top-tier press placements and have the clips to prove it
• You’re a skilled writer, who crafts pitches and copy with clarity and cleverness
• You love forging relationships with media, colleagues and clients
• You’re comfortable leading client calls and providing a first pass at providing strategic counsel
• You’re a creative thinker who isn’t afraid to take a risk or push the envelope
• Your passion for error-free work; you double-check every detail and spot a typo a mile away

Preferred

• Optimistic Problem Solver: You approach challenges with a solutions-first mindset, maintaining a positive attitude while navigating day-to-day roadblocks.
• Proactive & Adaptable: You’re eager to jump in wherever needed, quick on your feet when plans shift, and ready to find workarounds when the unexpected arises.
• Curious & In-the-Know: You stay on top of what’s new and next in media, culture, and tech, and are excited to share emerging ideas with your team and clients.
• Media Relationships: You’ve built strong connections with journalists and know how to craft a strong pitch that gets attention.
• Detail-Oriented & Organized: You help keep things moving—staying on top of deadlines, keeping trackers updated, and supporting your team across multiple accounts.
• Creative Contributor: You bring fresh ideas to brainstorms and have contributed to campaigns or stunts that earned media traction or client praise.

Benefits

• Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rest for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
• Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings