Public Information Officer

Responsibilities

• Under general supervision of the Communications Director, this position works with other department communications staff in the development and administration of comprehensive communications programs and strategies for the agency.
• This position is responsible for supporting at least one and possibly more than one division, to be determined by the Communications Director.
• Coordinating a variety of news releases, media advisories, social media posts, and informational/educational activities.
• These programs and materials are utilized to inform and serve a wide variety of groups, including the news media, consumers, businesses, schools, interest groups, trade groups, and the general public.
• The work further involves serving as a liaison to department staff and other state, federal, and local agencies to coordinate media and informational activities.
• The position also manages special event public information efforts, or serves as a technical resource (e.g., project leader for topics such as integration of new communications technology into agency practices, etc.).

Requirements

• Experience writing, editing, and proofreading a variety of publications on behalf of an organization (i.e. press releases, talking points, etc.).
• Experience establishing and maintaining effective working relationships with the news media, internal staff, public and industry officials and/or the general public as an organization’s spokesperson.
• Experience working with a variety of computer applications and means for distributing program information (i.e. GovDelivery, Canva, Adobe, basic graphic design tools, social media applications, etc.).
• Possession of a valid driver's license or the ability to provide one’s own transportation for work purposes, is required.

Preferred

• Bachelor’s degree (or higher) from an accredited college or university in communications or a related field.
• Experience utilizing public communications principles, techniques, and/or strategies (i.e., creating a communication and/or outreach plan, evaluating efficacy, modifying communication as needed, etc.)
• Experience navigating complex issues that may be controversial in nature and that may impact the general public. (i.e. issues that are politically sensitive)

Benefits

• Employee Benefits: This position offers the State of Wisconsin’s excellent benefits package, which includes 3.5 weeks of paid time off to start, 9 paid holidays, accrued sick leave, multiple insurance options and an exceptional retirement plan!
• Public Service Loan Forgiveness Program may be available.