Responsibilities

• Lead end to end digital marketing and public relations programs, from strategy development through execution and performance evaluation
• Analyze interaction data, campaign metrics, and market trends to inform decisions and optimize engagement
• Act as a subject matter expert in customer communications, providing guidance and direction across teams
• Develop and maintain media relationships, including editorial opportunities and print/TV media engagement
• Deliverables or Project Scope: Comprehensive digital and multi channel marketing campaigns that increase public awareness of major programs
• Deliverables or Project Scope: Creative visual and graphical marketing materials for web and print use
• Deliverables or Project Scope: Performance reports and insights that demonstrate campaign effectiveness and support continuous improvement
• Deliverables or Project Scope: Strategic recommendations and solutions that can be applied across multiple teams or initiatives

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Marketing preferred)
• Five (5) or more years of experience developing, administering, and evaluating comprehensive marketing or public relations programs that support public awareness of major initiatives or programs
• Two (2) or more years of experience developing and/or leading the creation of visual or graphical marketing materials, including print and/or web based assets
• Two (2) or more years of experience developing and managing media relationships, including editorial opportunities and print and/or television media
• Expert proficiency in Customer Communications, with demonstrated ability to manage messaging across multiple audiences and channels
• Ability to travel to Sacramento on an ad hoc basis, with potential on site presence 1–2 times per month as required by the project

Preferred

• Expert or advanced proficiency in Digital Marketing Analytics, Brand Marketing, and Social Media Marketing Campaigns
• Strong written and verbal communication skills, with experience creating clear, compelling, and audience appropriate content
• Experience with social media content creation and campaign optimization across digital platforms

Benefits

• Artech offers a market competitive suite of benefits including health, dental, and vision insurance, 401(k) retirement savings plan, timely payroll and compliance.