Responsibilities

• Execute state and local media strategies to amplify Meta's SMB and community-focused announcements across key markets nationwide
• Build and maintain relationships with state and local journalists, editors, and media outlets to drive sustained, positive coverage of Meta's community investments
• Create communications plans, messaging, and related materials — including press releases, media pitches, op-eds, fact sheets, and talking points — tailored to local audiences
• Identify and develop compelling local stories and case studies that demonstrate Meta's impact on small businesses and communities
• Collaborate with cross-functional partners across Policy, Marketing, Economic Impact, and Product teams to identify opportunities to amplify announcements at the state and local level
• Support rapid response efforts and manage reactive media inquiries related to SMB and community issues at the local level
• Track, measure, and report on the effectiveness of state and local media campaigns, providing data-driven insights to inform future strategy
• Monitor state and local media landscapes and political environments to identify emerging opportunities and risks
• Help plan and execute local events, roundtables, and small business engagements that generate media coverage and community goodwill
• Partner with external agencies and consultants as needed to extend reach in priority markets

Requirements

• 8+ years of experience in public affairs, communications, media relations, or a related field
• Experience developing and executing state and local media strategies across multiple markets
• Experience building relationships with journalists and generating earned media coverage at the state and local level
• Experience creating communications materials including press releases, media pitches, talking points, and op-eds
• Experience prioritizing competing projects based on impact, deadlines, and stakeholder needs
• Willingness to travel domestically to support local media engagements and events

Preferred

• Experience using media monitoring and analytics tools to measure campaign effectiveness
• Track record of placing stories in state and local media outlets across diverse geographic markets
• Experience in corporate communications, agency, or campaign settings, particularly on economic development or small business issues
• Established network of state and local media contacts across multiple regions
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience working with community-based organizations, chambers of commerce, and local economic development groups
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Familiarity with the policy and political dynamics that shape local media coverage of technology companies
• Experience with crisis communications and rapid response at the local level