Proposal & Marketing Writer

Harrisburg, PA (Hybrid)

$48K/yr – $91K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the end to end messaging and content lifecycle for Capital’s sales enablement, coordinating with cross functional experts to craft persuasive RFPs, RFIs, and sales assets while maintaining a centralized, accurate content library for quick access.

  • Strategic communications ownership: from kickoff to delivery across RFPs and sales resources.
  • Content production across digital and print for multiple market segments with SME collaboration.
  • RFP library governance and user training to keep content current and retrievable.

Job Description

  • Lead the development of strategic sales communications. Take ownership of developing RFPs, sales resources, and other strategic communications from kickoff to final delivery. Coordinate with Sales and other business units to gather input, write persuasive narratives, and ensure high-quality, timely submissions that help Capital win and retain business.
  • Create content that connects. Partner with subject-matter experts to write targeted, compelling, and timely content for various channels, spanning digital and print, that highlights Capital's products and services to all commercial group market segments. Research, write, and edit succinct, engaging content including newsletters, customer presentations, and internal training resources.
  • Respond to RFIs. Coordinate and create thoughtful, thorough responses to requests for information (RFIs), aligning Capital’s capabilities with the needs of prospective customers.
  • Collaborate and contribute. Partner with subject-matter experts to strategize on effective ways to position Capital’s products and services with business decision-makers. Be an active voice in brainstorming sessions, kick-off meetings, conference calls, campaign execution, and customer meetings.
  • Maintain RFP content library. Own and manage the RFP database to ensure content is accurate, current, and easily accessible. Train users on database updates and enhancements.
Capital Blue Cross logo

Capital Blue Cross

At Capital Blue Cross, we promise to go the extra mile for our team and our community. This promise is at the heart of our culture, and it’s why our employees consistently vote us one of the “Best Places to Work in PA.”We recognize that work is a part of life, not separate from it, and foster a flexible environment where your health and wellbeing are prioritized. At Capital, you will work alongside a caring team of supportive colleagues that represent the communities we serve, and be encouraged to volunteer locally. We value your professional and personal growth by investing heavily in training and continuing education, so you have the tools to do your best as you develop your career.And by doing your best, you’ll help us live our mission of improving the health and well-being of our members and the communities in which they live.Capital Blue Cross is an independent licensee of the Blue Cross Blue Shield Association. We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, gender identity, age, genetic information, physical or mental disability, veteran status, or marital status, or any other status protected by applicable law.

Founded in 1938
Harrisburg, Pennsylvania, USA
1.9K employees (52 in marketing)

Traffic Signals

Monthly Visitors
189.8K
Traffic Source Mix
Search
32.2%
Direct
58%
Referral
9.3%
Social
0.2%
Paid
0.2%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
34 (2% of company)
Median Career Experience
16 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
2