Responsibilities

• Design High-Performing Ad Creatives (Static, motion, and video-first formats)
• Write compelling, conversion-focused ad copy tailored to each platform and audience
• Develop full-funnel promotional campaigns (awareness, consideration, conversion, retargeting)
• Collaborate with marketing, growth, and analytics teams to iterate on creative performance
• Conduct A/B testing on headlines, visuals, hooks, and CTAs
• Translate brand messaging into high-impact, direct-response creative assets
• Stay current with platform trends (Meta formats, Google responsive ads, TikTok, etc.)
• Optimize creatives based on performance metrics (CTR, CPA, ROAS, CVR)
• Create variations of ads for scaling and testing
• Ensure brand consistency across all creative outputs

Requirements

• 5+ years of experience in digital ad design and copywriting
• Strong portfolio showcasing high-converting ads across multiple platforms
• Proficiency in design tools (Adobe Creative Suite, Figma, Canva, etc.)
• Experience writing direct-response copy (headlines, hooks, body copy, CTAs)
• Understanding of paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads)
• Ability to interpret performance data and optimize accordingly

Preferred

• Experience in DTC, e-commerce, or performance marketing environments
• Knowledge of CRO (conversion rate optimization) principles
• Basic motion graphics or video editing skills (After Effects, Premiere, CapCut)
• Familiarity with AI tools for creative generation and testing
• Experience with video-first content and short-form formats is highly preferred

Benefits

• Generous PTO program
• Paid sick leave
• Holiday leave
• Maternal leave
• Volunteer time-off program
• 75% health, vision, and dental insurance coverage
• 401(k)