Responsibilities

• Strategic Promotional Copy Development: Conceptualize, write, and refine high-impact promotional copy for a wide array of marketing initiatives, consistently aligning with brand voice, marketing strategies, and business objectives.
• Collaborate closely with marketing managers, graphic designers, product development, and sales teams to ensure a cohesive and integrated message across all campaigns.
• Multi-Channel Advertising & Campaign Copy: Develop compelling advertising copy for both digital and traditional mediums, including display ads, print advertisements, video scripts, CRM marketing, among others, designed to capture attention and drive conversions within the professional beauty sector.
• Craft impactful headlines, taglines, and calls-to-action that are concise, memorable, and persuasive.
• Digital Marketing & Email Engagement: Create engaging and effective copy for all email marketing campaigns, including promotional emails, educational newsletters, product launch announcements, and automated customer journeys.
• Master the art of writing compelling email subject lines and preview texts that boost open rates, along with clear and persuasive body copy that encourages click-throughs and conversions.
• Develop effective descriptions for email content and other digital assets.

Requirements

• • Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• - Minimum of 5+ years of progressive professional copywriting experience, with a strong portfolio showcasing a breadth of promotional work across advertising, email marketing, social media, and web content.
• - Proven experience and a genuine passion for writing specifically for the professional beauty industry or a closely related B2B market is highly preferred.
• - Exceptional writing, editing, and proofreading skills with meticulous attention to detail and grammar.
• - Demonstrated ability to adapt tone and style to various platforms and audience segments while maintaining a consistent brand voice.
• - Strong understanding of marketing principles, digital strategy, SEO best practices, and how copy drives conversions and engagement.
• - Ability to manage multiple projects concurrently, prioritize effectively, and meet tight deadlines in a fast-paced environment.
• - Excellent communication and interpersonal skills, with the ability to collaborate effectively with creative and marketing teams, and present ideas clearly to stakeholders.
• - A strategic thinker with a creative mind, always seeking innovative ways to engage and persuade through words.