Responsibilities

• Own and manage the end-to-end marketing and creative workflow—from intake and prioritization through launch and post-mortem.
• Build and maintain clear project timelines, calendars, and cross-functional workflows across seasonal and campaign initiatives.
• Lead weekly project status meetings and ensure accountability across teams and deadlines.
• Identify process gaps and proactively create scalable systems, SOPs, and operating rhythms to improve efficiency and visibility.
• Support resource planning and help prioritize work across multiple teams and initiatives.
• Streamline asset management workflows to improve cross-functional accessibility, ensuring teams can locate, share and utilize creative resources within the DAM.
• Support development and execution of Outerknown & Firewire go-to-market process across seasonal launches, campaigns, and product stories.
• Manage the creation of GTM calendars in XLS and Asana.
• Ensure all teams submit briefs in a timely manner and with enough detail.
• Ensure timely delivery of all go-to-market materials to key stakeholders including Wholesale, International, Retail, and Ecommerce teams.

Requirements

• 5+ years of experience in project management, marketing operations, creative operations, or go-to-market management, preferably in fashion, retail, or consumer brands.
• Strong experience managing cross-functional marketing and creative workflows.
• Hands-on experience with Digital Asset Management systems (Bynder preferred).
• Strong knowledge of project management tools such as Asana, Monday.com, Airtable, or similar. (Asana preferred)
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple priorities and deadlines simultaneously.
• Strong written and verbal communication skills.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Passion for brand storytelling, product, and operational excellence.
• Experience supporting apparel or lifestyle brands preferred.
• Familiarity with ecommerce workflows and digital content publishing.