Responsibilities

• Publish content to the NBA’s Instagram pages by uploading video or still imagery with copy, tags and additional publishing details (such as location, shopping features, paid partnership information, Collabs, etc.) during real-time game coverage and for additional content franchises.
• This may include publishing real-time content and scheduling content.
• Assist with content planning for Reels, Carousels, Stories, Broadcast Channels and more
• Review content metrics and implement platform feedback to optimize content performance
• Monitor NBA team and player Instagram pages for amplification on the NBA’s Instagram pages
• Monitor trends on the platform
• Ability to assist with similar publishing responsibilities on additional Meta platforms (Facebook, Threads, etc.) or other NBA social platforms when needed

Requirements

• Knowledge of Instagram at an expert level (including platform trends, how to publish, how to review metrics, etc.) and understands the way fans consume NBA content on the platform.
• Additionally, has an understanding of how to use other Meta platforms and tools (Facebook, Threads, WhatsApp, Meta Quest, etc.).
• Must have experience publishing to Instagram or similar social content platform for a sports brand or media organization.
• Knowledge of the NBA at an expert level with a strong understanding of the storylines surroundings its players, coaches, teams, statistics, standings, history of the league and the league’s calendar of events.
• Watches and consumes NBA basketball content on a daily and nightly basis.
• Strong editorial background in basketball, basketball culture and other extensions of the game
• Good understanding of the NBA’s social voice
• Ability to work on deadline and handle multiple tasks at once with a precise and detailoriented approach, as well as perform in a fast-paced environment while handling critical tasks
• Ability to execute detailed feedback
• Strong communication, organization and project management skills

Benefits

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.
• Eligibility Note : Not all positions are eligible for these benefits; eligibility may vary by role.
• The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.