Responsibilities

• Assist with managing the NBA’s YouTube channel, which includes:
• Publishing video content by developing copy for titles and descriptions, creating tags, and attaching a video thumbnail for each post
• Organizing and maintaining the structure of the page by categorizing playlists, updating the header image, and keeping other channel features up to date
• Working with the Content Creation team to create short and longform video content for the channel
• Working with the Content Design team to create video thumbnails, as well as using Adobe Photoshop or automated graphics tools to create templated video thumbnails
• Content planning for Shorts, short form and longform video franchises and Community posts
• Analyze metrics related to the channel and adjust content plan based on insights
• Monitor platform and general social media trends to inform design-making on channel
• Ability to assist with publishing on additional NBA social platforms, when needed

Requirements

• Strong knowledge of the YouTube platform - understanding of the competitive landscape, way fans consume NBA content on the platform, all features and opportunities on YouTube, platform analytics, and Google and SEO knowledge to improve title and description creation
• Strong knowledge about the NBA, and is passionate about the storylines surroundings its players, coaches, teams, statistics, standings, and history of the league, as well as excellent understanding of basketball stats and analytics, the rules of the game and the history of the game
• Experience creating basketball content
• Strong understanding of the NBA’s social voice
• Willingness to work a flexible schedule as this position may include working days, nights, weekends, and holidays based on the NBA calendar
• Ability to work on deadline and handle multiple tasks at once with a precise and detail-oriented approach
• Ability to perform in a fast-paced environment while handling critical tasks in a composed and timely manner
• Excellent organizational and project management skills
• Great communication skills and ability execute feedback given
• Must be a team player who can work collaboratively

Preferred

• Bachelor's Degree in Communications or related field preferred

Benefits

• Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.