Responsibilities

• Take full ownership of GTM execution operations, translating strategic plans into structured, trackable work in Asana so the Product Marketing team can stay focused on what they do best.
• Build and maintain Asana project structures that turn GTM plans into actionable work, owning ticket creation, sequencing, and deadline management across the full campaign lifecycle
• Coordinate execution across five channel functions: Email, Webinars, Web, Paid Media, and Reporting
• Serve as the operational connective tissue between seven Product Marketers, surfacing blockers, resolving ambiguity, and keeping deliverables on track
• Lead cross-channel alignment during monthly reporting calls, not as a note-taker, but as the person who sees the full picture and flags what others miss
• Ask the questions that expose gaps before they become delays. You treat curiosity as a core part of the job, not a nice-to-have

Requirements

• 3+ years in a marketing operations, campaign coordination, or project management role inside a B2B tech company
• Asana power user who can architect a project structure from scratch and train others to actually use it
• Working knowledge of Marketo and/or Salesforce is an advantage; strong candidates without it will still be considered
• Healthcare or healthtech industry background is a meaningful plus
• A communication style that drives accountability without creating friction. You get things done through influence, not authority
• You ask clarifying questions before diving in. You document. You follow up. You close loops.

Preferred

• Healthcare or healthtech industry background is a meaningful plus
• Working knowledge of Marketo and/or Salesforce is an advantage