Responsibilities

• Develop and execute marketing and communications strategies that promote the Association, its programs, events, and member value.
• Manage the Association's website, social media, email marketing, and digital communications.
• Create promotional materials, publications, articles, press releases, and other branded content.
• Maintain consistent branding across all communications and evaluate marketing effectiveness.
• Serve as the primary staff lead for the Lancaster Parade of Homes, managing the planning, marketing, coordination, and execution of the Association's signature consumer event.
• Serve as the staff liaison to the Parade of Homes Committee, coordinating builder participation, judging, awards, the Parade Gala, and related activities.
• Support the planning, promotion, and execution of Association programs and events, including event logistics, registrations, communications, sponsors, vendors, volunteers, and event materials.
• Conduct post-event evaluations and recommend improvements to enhance future programs.
• Provide staff support to assigned committees and task forces.
• Serve as a professional and responsive resource for members, sponsors, volunteers, and community partners.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Event Management, or related field preferred; equivalent experience considered.
• Three or more years of experience in communications, marketing, event planning, nonprofit, or association management preferred.
• Strong communication, organizational, and project management skills.
• Proficiency with Microsoft Office, Canva, WordPress, social media platforms, and email marketing software.
• Ability to manage multiple priorities, work independently, and provide exceptional member service.
• Some lifting and event setup may be required.

Benefits

• Paid Time Off: Paid time off is provided in accordance with the BIA Personnel Policy.