Programming Strategist (Optimization National Geographic and Kids & Animals YouTube)

New York City, NY (Hybrid)

$83K/yr – $112K/yrSenior Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own end-to-end YouTube channel operations from content production to performance optimization, partnering with Programming Strategy, Operations, and cross-functional teams to execute plans, monitor metrics, and apply learnings.

  • Oversee content production, metadata and thumbnails across channels
  • Coordinate channel operations, performance analysis, and cross-functional collaboration

Job Description

Responsibilities

  • Content Production & Execution
  • - Optimize content, metadata, and thumbnails across YouTube channels, aligning with brand performance and best practices.
  • - Enter all information required for upload and metadata flow for titles, descriptions, metadata, tags, chapters, thumbnails, and end screens to YouTube.
  • - Ensure accuracy, quality control, and timely delivery of all published content.
  • - Support execution of content plans defined by the Programming Strategy team.
  • Channel Operations & Maintenance
  • - Manage daily channel operations, including homepage curation, playlist organization, metadata updates, and link maintenance.
  • - Work with Operations to troubleshoot upload, content, or platform issues and provide feedback on tools and workflows.
  • - Serve as one of the key contacts for Operations, YouTube/Google partners, and internal stakeholders.
  • Performance Monitoring & Optimization

Requirements

  • Experience: 3+ years of experience managing and growing a major YouTube channel.
  • YouTube certification is a plus.
  • Familiarity in the designated Made for Kids space and direct experience navigating COPPA restrictions and MFK platform restrictions.
  • Platform Expertise: Expert in digital content optimization, monetization, YouTube Studio/Analytics, growing an online community, SEO and/or copywriting, and YouTube best practices.
  • Strategic & Creative: Ability to translate complex trends into actionable content strategies; skilled at collaborating with creative teams. Experience working with or within established brand guidelines for a globally recognized media company, including maintaining tone, visual style, and messaging consistency across content.
  • Operational Excellence : Highly organized, with meticulous attention to detail and proficiency in Adobe Photoshop, Premiere, Airtable, MS Office, Teams, and Google Workspace.
  • Soft Skills: Self-starter capable of prioritizing workflows in a fast-paced environment with excellent written and verbal communication.
  • Brand Affinity: Strong interest in online trends and National Geographic’s programming.
  • Technical Agility: Fast learner with the ability to master new systems independently; proficient in both Mac and PC environments.
  • Candidates must reside within a reasonable commuting distance of the office at 7 Hudson Square in New York City. This role requires onsite work four days per week.

Benefits

  • A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
The Walt Disney Company logo

The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. Our mission is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make us the world’s premier entertainment company.

Founded in 1923
Burbank, CA, US
176K employees (45,010 in marketing)

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
31.5%
Direct
45.7%
Referral
13.6%
Social
8.2%
Paid
0.8%

Headcount Trend

Current headcount: ~181.4K

Marketing Team

Marketing Team Size
25,072 (14% of company)
Median Career Experience
18 years
Median Tenure
8.2 years
Marketing Roles Posted (Last 30 Days)
18

Funding

Total Funding
$15B
Last Raise
$4B
Post IPO Debt, 1 months ago

Funding History

  • Feb 2026
    Post IPO Debt • $4B
  • Apr 2020
    Post IPO Debt • $5B
  • Mar 2020
    Post IPO Debt • $6B

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