Programmatic Trading Analyst

Austin, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive data-driven programmatic media strategy for connected TV clients and QA workflow.

  • Own cross-functional measurement and optimization of media performance
  • Must-have: TTD and Amazon DSP experience with data-science/analytics
  • Standout: Clear client storytelling and fast hypothesis testing

Job Description

Responsibilities

  • Manage client-partners programmatic advertising campaigns within the DSP’s
  • Collaborate cross-functionally to measure acquisition marketing performance and the incremental effect of marketing efforts
  • Provide insights and recommendations to key decision-makers
  • Work with team to optimize media mix and improve the effectiveness of media spending
  • Work with Client Services leads to champion a hypothesis-driven culture that rapidly tests, measures, and iterates
  • Develop reports and provide effective insights to identify new levers in helping move key metrics for clients
  • Manage client expectations/deadlines and exceed their expectations with attention to detail and flawless execution
  • Build and own relationships with data partners, SSPs, DSPs and Publishers
  • Actively collaborate with internal teams to project manage, refine processes, and work together to create a positive, efficient work environment

Requirements

  • Required : Experience working in TTD, programmatic advertising, and trading.
  • Experience in Amazon DSP
  • Strong background in data science, statistics, programmatic advertising and analytics
  • Experience in marketing analytics, attribution, media measurement, and MMM
  • Strong understanding of CTV ecosystems.
  • Comfort presenting complex findings to clients and senior stakeholders in a clear, straightforward way.
  • Ability to move seamlessly between deep analytical work and higher-level client storytelling.
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Keynes

Keynes Digital is a leading Connected TV advertising partner, provides an audience-first approach to helping medium-sized, enterprise, and high-growth brands succeed in advertising on streaming television. Keynes utilizes artificial intelligence with a high-touch services layer and advanced reporting that measures the holistic impact on overall business metrics, including the direct impact on other paid channels, to deliver superior performance outcomes for brands.

Founded in 2018
Austin, Texas, USA

Traffic Signals

Monthly Google Ads Budget
$69.8K