Responsibilities

• Translate the approved media strategy into a programmatic campaign plan, including audiences, inventory, formats, bidding and budget allocation.
• Build, launch and manage campaigns within the selected demand-side platform.
• Coordinate with the tracking specialist to verify conversion tracking, audience setup and campaign measurement before launch.
• Confirm creative specifications, trafficking requirements, destination URLs and campaign dates.
• Monitor delivery, spending and performance; identify and resolve pacing or inventory issues.
• Optimize targeting, bids, placements and frequency based on campaign objectives and results.
• Apply and monitor brand-safety, placement-quality and invalid-traffic controls.
• Recommend tests and budget adjustments to the account lead.
• Provide clear performance summaries, insights and documented optimization decisions.
• Participate in internal performance reviews and support client reporting as needed.

Requirements

• Demonstrated hands-on experience managing programmatic campaigns in a demand-side platform with a minimum budget of $100K or more (monthly budget).
• Ability to independently build, troubleshoot and optimize campaigns.
• Strong understanding of audience targeting, inventory selection, bidding, frequency management and media quality.
• Experience managing meaningful advertising budgets and maintaining accurate pacing.
• Working knowledge of conversion tracking, attribution and the limitations of platform reporting.
• Strong attention to detail and ability to meet a compressed launch timeline.
• Clear communication skills and experience collaborating with paid media, creative and measurement teams.
• Experience with nonprofit, donation, or mission-driven campaigns is a plus.