Responsibilities

• Platform Management: Build, enhance, and maintain our presence within CM360 and DV360, ensuring optimal campaign architecture and performance.
• Data Orchestration: Own the end-to-end analytics workflow using TapClicks. You will be responsible for building dashboards, maintaining data connectors, and ensuring data accuracy across all channels.
• Measurement Strategy: Leverage GA4 and Looker Studio to create holistic views of the customer journey, bridging the gap between media impressions and site conversions.
• Tagging & Tracking: Lead the implementation of complex tracking requirements using Google Tag Manager (GTM). You’ll ensure that all digital media is properly tagged for attribution and optimization.
• Optimization: Monitor programmatic performance daily, making real-time adjustments to bidding strategies, audience targeting, and creative rotations.

Requirements

• Programmatic Mastery: 3–5+ years of hands-on experience in DV360 and Campaign Manager 360.
• Analytics Expert: Proven experience building automated reporting suites in TapClicks or similar platforms.
• The "Google Stack": High proficiency in GA4, Looker Studio, and Google Tag Manager.
• Technical Literacy: A deep understanding of the "plumbing" of digital media (pixels, API connectors, UTM parameters, and server-side tracking).
• Data Visualization: The ability to turn raw data into a narrative that non-technical team members can understand.

Preferred

• Extensive experience with Advanced Tagging (Custom JavaScript variables, data layers, and cross-domain tracking).
• Experience managing high-budget programmatic spends across multiple verticals.

Benefits

• Employee-invested company
• 100% Remote Work
• Unlimited time off
• Professional Development
• Sustainable Pacing: No weekend deployments or ‘on-call’ rotations