Programmatic Marketing Manager

District of Columbia, USA (Hybrid)

$67K/yr – $88K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Lead cross-team programmatic communications work for the foundation, owning timelines, web updates, and data-driven messaging while driving education and advocacy campaigns across email and social media.

  • Campaigns and calendar: coordinate programmatic marketing plans, deliverables, and major collateral with a focus on consistency across channels.
  • Content and digital ops: run education, advocacy and research campaigns, plus social and email with native graphics assets.
  • Analytics and optimization: monitor social/email metrics and CRM data to steer strategy and improve impact.

Job Description

Own programmatic communications and marketing operations for the foundation, coordinating cross-team campaigns, website updates, and data-driven messaging.

  • Campaign management and cross-team liaison: manage timelines, deliverables, and coordination between programmatic and communications teams.
  • Content and digital campaigns: oversee education, advocacy, and research campaigns plus social media and email with accompanying graphics.
  • Measurement and optimization: track digital metrics for social media and email to shape media strategies and communications impact.
Melanoma Research Foundation logo

Melanoma Research Foundation

The Melanoma Research Foundation is the largest independent organization devoted to melanoma. Committed to the support of medical research in finding effective treatments and eventually a cure for melanoma, the MRF also educates patients and physicians about prevention, diagnosis and the treatment of melanoma. The MRF is an active advocate for the melanoma community, helping to raise awareness of this disease and the need for a cure. The MRF’s website is the premier source for melanoma information seekers. More information is available at www.melanoma.org.Major initiatives include the Melanoma Research Foundation Breakthrough Consortium (MRFBC) and Community United for Research and Education of Ocular Melanoma (CURE OM).

Founded in 1996
USA
36 employees (5 in marketing)

Traffic Signals

Monthly Visitors
35.6K
Monthly Google Ads Budget
$110.5K
Traffic Source Mix
Search
40.6%
Direct
43.4%
Referral
9%
Social
5.2%
Paid
1.4%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
5 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

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