Responsibilities

• Media Network Strategy & Architecture – Develop and execute the long-term DOOH monetization strategy.
• Media Network Strategy & Architecture – Design tiered inventory packaging (premium, standard, local).
• Media Network Strategy & Architecture – Create CPM rate cards and dynamic pricing models.
• Media Network Strategy & Architecture – Structure direct vs. programmatic revenue mix.
• Media Network Strategy & Architecture – Establish local, regional, and national sales frameworks.
• Media Network Strategy & Architecture – Position GGES as a premium EV-driver-focused media network.
• Programmatic Platform Management – Lead integration and optimization with platforms such as: Broadsign, Vistar Media, Place Exchange.
• Programmatic Platform Management – Manage SSP/DSP relationships.
• Programmatic Platform Management – Optimize fill rate, eCPM, and blended CPM.
• Programmatic Platform Management – Monitor performance metrics and reporting dashboards.
• Programmatic Platform Management – Ensure creative compliance and technical integrity.
• Programmatic Platform Management – Develop inventory reporting systems for executive review.
• Revenue Growth & Yield Optimization – Establish revenue per screen per month benchmarks.
• Revenue Growth & Yield Optimization – Develop peak vs off-peak monetization strategies.
• Revenue Growth & Yield Optimization – Create local advertiser bundles.
• Revenue Growth & Yield Optimization – Build recurring advertising subscription models.
• Revenue Growth & Yield Optimization – Increase fill rate to target thresholds (60–75%+).
• Revenue Growth & Yield Optimization – Improve effective revenue per charger through packaging and data segmentation.
• Agency & Brand Partnerships – Develop relationships with regional and national ad agencies.
• Agency & Brand Partnerships – Secure anchor brand partnerships and structure multi-location retail campaigns as needed.