Responsibilities

• Media Network Strategy & Architecture
• Develop and execute the long-term DOOH monetization strategy.
• Design tiered inventory packaging (premium, standard, local).
• Create CPM rate cards and dynamic pricing models.
• Structure direct vs. programmatic revenue mix.
• Establish local, regional, and national sales frameworks.
• Position GGES as a premium EV-driver-focused media network.
• Programmatic Platform Management
• Lead integration and optimization with platforms such as:
• Broadsign
• Vistar Media
• Place Exchange
• Manage SSP/DSP relationships.
• Optimize fill rate, eCPM, and blended CPM.
• Monitor performance metrics and reporting dashboards.
• Ensure creative compliance and technical integrity.
• Develop inventory reporting systems for executive review.
• Revenue Growth & Yield Optimization
• Establish revenue per screen per month benchmarks.
• Develop peak vs off-peak monetization strategies.

Requirements

• 5+ years in Digital Out-of-Home (DOOH) or programmatic advertising.
• Experience working with programmatic platforms such as Broadsign or similar.
• Demonstrated experience scaling a screen-based or digital media network.
• Strong understanding of:
• OpenRTB
• SSP/DSP ecosystem
• CPM pricing models
• Yield optimization
• Fill rate metrics
• Experience negotiating agency or brand-level media agreements.
• Strong financial acumen (revenue forecasting, margin optimization).
• Ability to build and present executive-level strategies.

Preferred

• Experience in EV charging networks or retail media networks.
• Background in smart city, airport, mall, or transit media.
• Familiarity with geospatial audience modeling.
• Startup or high-growth company experience.

Benefits

• Competitive salary
• Training & development