Responsibilities

• Strategy & Planning: Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Campaign Execution & Optimization: Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Data, Reporting & Insights: Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Client & Team Engagement: Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Requirements

• 3+ years of proven experience in programmatic advertising activation and planning
• Hands-on experience with major DSPs including DV360, Amazon DSP, and the Trade Desk preferred
• Ability to translate complex digital media metrics into clear, meaningful campaign stories
• Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies
• Proficiency in process placing tracking pixels on client websites (directly or using GTM) and building online and offline conversion and attribution models

Preferred

• Hands-on experience with the Trade Desk preferred
• Ability to translate complex digital media metrics into clear, meaningful campaign stories

Benefits

• Semi-annual bonus potential
• Medical, dental and vision available for employees
• Paid time off including vacation, sick leave & company holidays
• Paid volunteer time
• Flexible working hours
• Summer Fridays
• “Work From Home Light” days between Christmas and New Year’s Day
• 401(k) Plan with 5% company match and no vesting period
• Employer Paid Parental Leave
• Health-care Spending Accounts