Responsibilities

• Execute and optimize programmatic media campaigns across various platforms, ensuring adherence to strategic objectives.
• Maintain strong hands-on proficiency in leading programmatic buying platforms, including DV360, to implement campaign architecture, bid strategies, and optimization techniques.
• Monitor campaign performance daily, identify trends, and assist in the analysis of programmatic metrics, including basic supply path optimization and media quality indicators.
• Generate regular performance reports and provide initial insights and recommendations.
• Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting and assist in the evaluation of new media solutions and features.
• Support the Senior Programmatic Campaign Manager in day-to-day communication with core programmatic vendors and technology partners, ensuring smooth campaign operations.
• Collaborate effectively with agency partners and internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with overall marketing objectives.
• Adhere to established governance frameworks for programmatic media activities. Perform meticulous quality assurance (QA) checks on campaign setups, tracking, and reporting.
• Assist with documentation of campaign strategies and execution and support billing reconciliation processes.
• Contribute to the understanding and application of programmatic technology, assisting in research and discussions related to new and emerging technology utilization.

Requirements

• 2-5 years of progressive hands-on experience within programmatic media, focusing on campaign execution and optimization, whether client-side, publisher-side, or agency-side.
• Strong hands-on experience running campaigns in DV360 is required.
• Demonstrated hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of contributing to performance improvements through optimization techniques.
• Experience with Amazon and Yahoo DSPs is a plus.
• Foundational understanding of the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions).
• Solid analytical skills, with the ability to interpret data and contribute to strategic insights from programmatic datasets.
• Proactive and eager to learn about the evolving media landscape, particularly concerning privacy-first advertising.
• Good communication and organizational skills, with the ability to articulate campaign performance and collaborate effectively with team members and partners.
• Detail-oriented, process-driven, and capable of managing multiple tasks in a fast-paced environment.
• Bachelor’s degree required.

Benefits

• Benefits: We offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!
• BLEND360 offers a competitive benefits program designed to support the health and financial well-being of our team members and their families. Benefits vary by role and eligibility and may include medical, dental, and vision coverage, a 401(k) plan, paid time off, paid holidays, commuter benefits, flexible spending accounts, life and disability insurance, and employee assistance programs.