Responsibilities

• Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients.
• You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (the Tradedesk, DV360, Amazon) and you use your expertise to drive growth.
• This includes initial planning, execution, monitoring, optimization, analysis and reporting.
• This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.
• You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.
• Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
• Leveraging our real-time data dashboards and a plethora of reporting tools, you will communicate campaign performance to clients and create a clear road-map for the future
• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests

Requirements

• Bachelor's degree in Marketing or related major required.
• 3+ years of performance marketing experience in programmatic is required.
• The Trade Desk and DV360 experience preferred
• Proficient in all programmatic tactics: Display, Native, Video, OTT/CTV, and Digital Out-of-Home
• Highly knowledgeable with top programmatic ad platforms, automation tools (bidding and targeting), Google Analytics, and other media buying and creative testing tools.
• Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs
• Experience in maintaining and growing large spending accounts with significant optimizations and budgets
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
• Ability to communicate effectively to all employee levels while understanding both the day to day and big picture

Benefits

• Medical, Prescription, Dental, & Vision Insurance Benefits
• Life and Accident Insurance Plans
• Short and Long Term Disability Plans
• Employee Assistance Programs
• Family Forming Plans
• Cigna Secure Travel
• Health Savings Account (HDS)
• Health Care Flexible Spending Account (FSA)
• Limited Purpose FSA
• Dependent Care FSA