Programmatic Associate at Dell Technologies | Round Rock, TX

Dell Technologies

Programmatic Associate

Round Rock, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end e-commerce and internet-marketing stack, translating site experience, merchandising, campaigns, and SEO/SEM into measurable growth in conversions and profitability.

Shopper experience and presentation: optimize layout, content, and promotions to boost conversion and consideration.
Campaigns and demand gen: manage launches, promotions, affiliates and email/social programs to fuel online demand.
Platform & analytics: drive platform improvements, KPI tracking, SEO/SEM, and cross-functional partnerships to improve profitability and user experience.

Job Description

Develops and implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction.
Manages merchandising product placement, pathing, promotion and content to optimize conversion and consideration.
Leads campaign management, product launch/transition, online merchandising, and end-to-end conversion.
Directs the development of global e-commerce programs and website strategy to maximize brand presentation, consumer experience, and support the integrated internet marketing strategy for the company.
Drives analysis to deliver changes to the commerce platform.
Drives online demand generation strategies.
Analyzes customer needs to determine the appropriate e-business solution and maximize online customer experience.
Develops plans and schedules based on prioritization including requirements, feature implementation and testing, review points, and reporting.
Defines and manages activities against Key Performance Indicators (KPIs) and drives global search strategies through search engine optimization and marketing (SEO/SEM) and emerging social commerce.
Identifies and recommends future architectural & technology enhancements and identifies new content opportunities to drive profitability and attainment of KPIs.

Dell Technologies

3.9 Glassdoor

Technology drives human progress. This tenet is the core of our business and vision. Our customers and team members are integral to our continuing success as we provide the essential infrastructure for organizations to transform their digital futures.

Founded in 2016

Round Rock, Texas, USA

134K employees (4,880 in marketing)

www.delltechnologies.com

74% recommend to a friend

81% CEO approval