Programmatic Analyst

New York City, NY (Hybrid)

$75K/yr – $88K/yrMid Level2+ years expFull time

Posted 10 days ago

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Job Summary

Own and optimize the programmatic platform operations end to end, guide deal creation and health checks with sales, and advise on inventory and targeting solutions while maintaining SSP relationships.

  • Lead daily platform management and optimization efforts
  • Collaborate with Sales and tech to improve performance and stay ahead of industry trends

Job Description

Responsibilities

  • You will manage the daily programmatic platform management and operations, which include rule and deal optimizations, ad quality enforcement, and troubleshooting.
  • Assist the sales and planning teams with deal creation and health checks to ensure ideal performance.
  • Partner with the Sales team to help assist and recommend programmatic inventory and targeting solutions.
  • Maintain our relationships with ad exchanges and supply side platforms (SSPs).
  • Be an internal expert on programmatic business trends, new technologies and best practices.
  • Special focus on deploying and maintaining programmatic technology solutions by testing partner's header bidding, price rules, and deal capabilities.
  • Browse the content on our site frequently to ensure our client's ads are delivering as expected.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

  • BA or BS degree
  • 2+ years of experience in digital advertising or media
  • 1+ years working with DMPs, ad exchanges, agency trading desks, DSPs and supply-side platforms (SSPs)
  • Experience with reporting and data visualization tools such as; Tableau, Double Verify, Mode, or STAQ

Preferred

  • Experience working in a high functioning team environment
  • Knowledgeable with ad tech landscape including survey, data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting, cookie matching, and platforms beyond desktop (mobile, video, social)

Benefits

  • For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
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The New York Times

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The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society. Our reporters, columnists, editors, engineers, designers, data analysts, developers and marketers breathe life into the most important topics of our time and tell stories that might otherwise go untold. Whether bringing new truths to light with our reporting, building innovative products that deliver a best-in-class digital experience, or analyzing data to understand how we can best serve our readers, our people power the world’s top destination for journalism. Working at The Times means envisioning and developing the future of journalism. Bring your passion, perspective and experience and join us as we seek the truth and help people understand the world. Check out our career opportunities (nytco.com/careers) and follow our page to connect with Times employees, journalists and readers.

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$2.9M
Traffic Source Mix
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48.1%
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39.3%
Referral
8%
Social
4%
Paid
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Headcount Trend

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Marketing Team

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3,576 (32% of company)
Median Career Experience
15 years
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5.7 years
Marketing Roles Posted (Last 30 Days)
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