Responsibilities

• This role will collaborate in buildout of training programs, optimizing programmatic campaigns, campaign performance reporting, advising on ad creative builds and contributing to the development of the overall ad tech operations structure.
• Deliver Customer Solutions: Provide real time support for customers conducting advertising and messaging campaigns, including with domain service providers (DSPs), ad creatives, sizing, and metrics tracking. You will:
• Work directly with customers to understand their strategic objectives and mapping them to our software's capabilities, demonstrating how our tools can be used for targeted information campaign
• Setup programmatic display campaigns across various channels, troubleshoot technical issues related to ad delivery and tracking.
• Collaborate with a variety of stakeholders to recommend strategies and optimizations for campaigns
• Serve as a Subject Matter Expert (SME): Bring a strong foundational knowledge of advertising technology and stay up-to-date on changes in this fast moving industry so that you can act as a SME for our customers and internal users.
• Stay updated on emerging programmatic technologies and platforms, understand the competitive landscape, and maintain a deep, practical knowledge of features, capabilities, and technical specifications of our software.
• Draft analytical reports and brief stakeholders
• Investigate and onboard new ad tech partners and execute regular testing to best understand how to maximize ad campaign performance.
• Operational Knowledge Management: Proactively create and maintain a comprehensive knowledge base for our internal teams, including sales, customer success, and product. You will conduct training for employees and customers on best practices and new ad tech offerings, maintain training materials and reference documents, and manage AdTech ticketing systems.

• Requirements