Responsibilities

• Maintain our corporate programmatic Haylo Master document that defines best practices, guidelines, and corporate responses to FAQs
• Operationally project manage Haylo commercial initiatives as needed across MCG and BMG
• Collaborate with MCG pre-sale Media Strategy team on Haylo EHR proposal templates and BMG Account Strategy team on all Haylo proposal templates
• Lead the corporate commercial operationalization lifecycle of Haylo product creation, ensuring all milestones are supported by robust cross-departmental workflows that are aligned up and clearly documented
• Partner with commercial sales leadership to translate business goals into formal product requirements to be communicated to departments involved in product development
• Act as the primary liaison between commercial sales leadership and the Development/Engineering team for the creation of Haylo products, and translating complex technical deliverables into clear operational requirements/steps for the teams involved in execution, while ensuring that the product build remains strictly aligned with commercial objectives
• Oversee all standalone Haylo EHR campaign execution as the internal account manager, coordinating directly with our EHR vendor
• Coordinate launch beta tests to validate data passbacks and eliminate friction points
• Author end-to-end Haylo Standard Operating Procedures across all departments involved in execution to ensure every team understands its role before a product goes live and that divisional stakeholder sign-off has been obtained
• Own the final operational sign-off across departmental leaders for product launch, ensuring readiness through disciplined cross-functional testing, SOP validation, and comprehensive training for execution teams

Requirements

• 5+ years of experience in media planning, programmatic or commercial operations within digital media or publishing, healthcare media experience a plus
• Bachelor’s degree or higher in a related field of study.
• Familiarity with media planning and ability to prepare RFP proposal responses a plus
• Seeks out partnerships across the organization to test new ideas and grow the business
• Ability to understand sales goals and converse comfortably with technical stakeholders, including digital campaign mechanics, ad server setups, and data passbacks.
• Exceptional written communication skills with a focus on writing clear, structured SOPs, and workflow diagrams.
• Demonstrated hands-on experience in structuring cross-functional testing procedures, managing bug feedback loops, and holding teams accountable to operational quality standards
• Strong knowledge of leading DSP platforms like Google, Xandr, Adobe, DeepIntent, Proclivity, Pulsepoint, etc and programmatic trading and ad delivery.
• Familiarity with Advertising Research and Verification vendors like DoubleVerify, Nielsen, ComScore, Moat, Integral Ad Science, Millard Brown, etc.
• Familiarity with third-party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., with a fundamental understanding of display and video ad serving concepts (i.e. VAST and VPAID)

Benefits

• Paid annual vacation, holiday and sick time off
• Comprehensive health plans including medical, dental and vision
• Competitive 401(k) investment options and generous company matching program
• Life insurance
• Commuter benefits
• Employee referral awards
• Tuition reimbursement
• Training opportunities through industry-recognized programs
• A creative and passionate workplace and a fun, collaborative team environment
• Three Week “Work from Anywhere” benefit, to ensure work life balance