Responsibilities

• Manage and grow relationships with major agency holding companies and their operating agencies.
• Ensure these partners derive maximum value from Samba's suite of audience targeting and measurement solutions.
• Work closely with Sales to support key HoldCo accounts (WPP, Omnicom/OMG, Publicis, Dentsu, Havas), drive audience activation strategies, and deliver a seamless agency experience across planning, activation, and measurement workflows.
• Your efforts will directly impact agency satisfaction, retention, and account growth within these holding company relationships.
• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments
• Support agency partners across HoldCo relationships through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
• Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows
• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
• Serve as a feedback loop between HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance
• Partner with Sales on pre-sale planning, platform demos, and aligning agency and brand goals with Samba's audience and measurement solutions

Requirements

• 3-5 years of experience in account management, client services, or programmatic strategy roles
• Direct experience working at or closely with agency holding companies such as WPP, Publicis, or Dentsu is strongly preferred
• Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
• Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) and SSPs (e.g., OpenX, Magnite, Freewheel)
• Background in programmatic trading or campaign management at a HoldCo or operating agency is a strong plus, even if not hands-on today
• Strong communication and problem-solving skills with a proactive, collaborative approach
• CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
• Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
• Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows
• BA/BS with a focus on marketing, business, data, or related experience
• Location requirement: Must live within 50 miles of a Samba office. In-office 3 days a week (Tue-Thu), moving to 4 days a week starting Jan 4, 2027, with potential to move to 5 days after that.

Benefits

• Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.