Program Manager, Public Relations

Responsibilities

• Serves as a key spokesperson and liaison, conducting national, trade and local proactive and reactive media relations in support of clinical service lines and patient engagement and playing a significant role in driving external storytelling.
• Engages media and stakeholders through creating content for owned PR channels, including newsroom, social media, paid content, blogs, website and fact sheets.
• Pays close attention to news and trends and regularly has feet on ground interacting with team members, patients and media to capture stories, content and feedback and proactively identify opportunities.
• Assists with PR measurement and monitoring, dashboards and PR reporting.
• Assists with messaging and development of engaging patient-facing communications, including customer messaging points, when needed, signage and emails, as well as on-site events and activations.
• Assists in communications around issues and crisis, as needed, bringing the unique lens and perspective of this role.

Requirements

• Education: Bachelor’s degree in public relations, Communications, Marketing or a related field
• Certification: n/a
• Experience: Four years of experience in the public relations, journalism or communications-related field. Understanding and prior use of media/PR/social media measurements and reporting tools and technologies.
• Knowledge: Understanding of and interest in key healthcare issues and trends
• Skills: Excellent verbal and written communication skills across a variety of formats; Strong presence of mind, good judgment, problem-solving and analytical skills; Strong project management skills, including cross-functional collaboration.
• Abilities: Strong media relations experience, including serving as a spokesperson, relationships with key local and national print, broadcast and online media; Enthusiastic storyteller and empathetic listener with insatiable curiosity and ability to inspire and inform across multiple communications channels and mediums; Ability to balance multiple tasks in a fast-paced, goal-oriented environment and make decisions under tight deadlines; Ability to interpret and translate complex information into relevant, impactful communications; Strong executive presence and ability to work with influential, high-profile leaders; Candidate must have a car and willingness to travel between locations as job requires.

Benefits

• Opportunity for annual increases based on performance
• Career Pathways to Promote Professional Growth and Development
• Various Medical, Dental, Pet and Vision options
• Tuition Reimbursement
• Free Parking
• Wellness Program Savings Plan
• Health Savings Account Options
• Retirement Options with Company Match
• Paid Time Off and Holiday Pay
• Community Involvement Opportunities