Program Manager, Marketing & Growth

Responsibilities

• Marketing Strategy and Audience Growth (25%)
• - Develop and implement annual marketing plans that support organizational and programmatic goals.
• - Design recruitment and promotional strategies for educational programs, conferences, consulting services, and strategic initiatives.
• - Identify opportunities to increase awareness, participation, and customer engagement.
• - Conduct market research and competitive analysis to inform growth strategies.
• Campaign Development and Execution (25%)
• - Develop and manage multi-channel marketing campaigns.
• - Develop and manage customer pipeline.
• - Lead promotion of educational programs, conferences, workshops, and organizational initiatives.
• - Create audience-specific campaign strategies across email, social, web, and other digital platforms.

Requirements

• Bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
• Substitution: A combination of education and related technical/military/paraprofessional experience may be substituted for a bachelor’s degree on a year-for-year basis.
• At least four (4) years of experience working in communications, public relations, social media, or marketing field(s).
• Applicants must meet minimum qualifications at the time of hire.
• Applicants must be legally authorized to work in the United States without requiring sponsorship. We are unable to provide work visa sponsorship or employment authorization for this position now or in the future.
• Knowledge, Skills, and Abilities: Well-developed professional skills in the areas of program planning, management, and data-driven decision-making.
• Ability to establish and maintain effective working relationships with faculty, staff, fellows, residents, students, alumni, and administrative personnel at all levels, including outside organizations and the public.
• A demonstrated ability to independently manage and respond to support customer needs and requests in a professional, timely manner.
• Ability to work independently and as a member of a team, and handle a fast-paced environment.

Preferred

• Professional experience in marketing, digital marketing, demand generation, audience development, or related fields.
• Experience with a CRM system, marketing automation, and email marketing platforms, specifically Salesforce and Marketing Cloud.
• Experience managing business social media accounts, including LinkedIn Ads.
• Experience developing and executing integrated marketing campaigns.
• Experience with analytics, reporting, and performance optimization.
• Experience in healthcare, higher education, nonprofit, or professional association environments.
• Basic graphic design skills and experience working in Canva.

Benefits

• Medical: Multiple plan options
• Dental: Multiple plan options
• Additional Insurance: Disability, Life, Vision
• Retirement 401(a) Plan: Employer contributes 10% of your gross pay
• Paid Time Off: Accruals over the year
• Vacation Days: 22/year (maximum accrual 352 hours)
• Sick Days: 15/year (unlimited maximum accrual)
• Holiday Days: 15/year
• Tuition Benefit: Employees have access to this benefit on all CU campuses
• ECO Pass: Reduced-rate RTD Bus and light rail service