Program Manager Email Digital Campaign Execution

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end email and digital campaign execution, translating strategy into actionable plans, coordinating cross-functional teams, and driving measurement through test-and-learn and analytics partnerships.

  • Translate strategies into campaign plans and timelines
  • Coordinate across Marketing, Analytics, Product, Tech, Creative and Compliance
  • Partner with Analytics to measure results and apply learnings

Job Description

Responsibilities

  • Execution of email and digital campaigns from campaign planning through setup, testing, deployment, and post-launch review.
  • Translate approved marketing strategies into actionable campaign plans, timelines, milestones, and deliverables.
  • Coordinate across Marketing, Analytics, Product, Technology, Creative, Operations, and Compliance to drive campaign readiness and execution.
  • Partner with Marketing and Analytics to operationalize audience selection, segmentation, suppression criteria, personalization, offers, and test designs.
  • Coordinate creative and content development, campaign setup, reviews, approvals, and deployment activities.
  • Conduct campaign QA to validate audiences, content, offers, personalization, links, tracking, and other campaign elements prior to launch.
  • Proactively identify and resolve risks, dependencies, and technical or operational issues that could impact campaign delivery or customer experience.
  • Coordinate test-and-learn initiatives and partner with Analytics to measure results and incorporate learnings into future campaigns.
  • Support the execution and scaling of recurring, triggered, and automated customer communications.
  • Identify opportunities to improve email and digital campaign workflows, controls, and execution processes.

Requirements

  • 2-3 years of marketing, program management, campaign management, digital marketing, or related experience along with a relevant Bachelor's degree.
  • Experience managing marketing or digital initiatives from planning through execution.
  • Experience with email, CRM, digital marketing, and/or marketing automation campaign execution.
  • Strong program management and organizational skills with the ability to manage multiple fast-paced, deadline-driven campaigns.
  • Strong analytical skills and comfort working with campaign data, targeting requirements, and performance metrics.
  • Excellent communication skills and the ability to effectively work with all levels of management.
  • Excel at fostering collaboration and influencing outcomes across Marketing, Analytics, Product, Technology, and other cross-functional partners.

Preferred

  • Experience partnering with Risk, Compliance, and other control functions in a regulated environment is a plus.
  • Experience with Adobe Campaign or another campaign management or marketing automation platform is a plus.
  • Financial services, lending, and/or credit card marketing experience is a plus.

Benefits

  • Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
  • Up to 4% matching 401(k)
  • Employee Stock Purchase Plan (10% share discount)
  • Tuition reimbursement
  • Paid time off (15 days’ vacation per year, prorated based on start date)
  • Paid sick leave as determined by state or local ordinance (prorated based on start date)
  • 11 Paid holidays (4 floating holidays, prorated based on start date)
  • Paid volunteer time (3 days per year, prorated based on start date)
OneMain Financial logo

OneMain Financial

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. We look beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans and auto loans, credit cards and financial wellness products like Trim and Credit Worthy by OneMain Financial® help people borrow better and work toward a brighter future. In our 1,300+ branches and across the U.S., join almost 9,000 team members helping millions of customers solve critical financial needs, including debt consolidation, home and auto repairs, medical procedures, extending household budgets or something else people might need. Together, we meet customers where they want to be — in person, by phone and online. Find your place in our Most Loved Workplace with a recognized focus on supporting Volunteerism, Diversity and Veterans. Every day, be part of our mission-driven culture committed to inclusion and respect, career growth and impacting the communities where we live and work. There’s never been a better time to shine with OneMain. Loans offered by OneMain Financial Group, LLC (NMLS# 1339418 – nmlsconsumeraccess.org; onemainfinancial.com/legal/disclosures.

Founded in 1912
Baltimore, Maryland, USA
6.9K employees (89 in marketing)

Funding

Total Funding
$2.9B
Last Raise
$600M
Post IPO Debt, 1 years ago

Funding History

  • Mar 2025
    Post IPO Debt • $600M
  • Nov 2024
    Post IPO Debt • $900M
  • Jan 2018
    Post IPO Secondary • $1.4B

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$408.5K
Traffic Source Mix
Search
21.2%
Direct
67.8%
Referral
9.1%
Social
0.3%
Paid
1.4%

Headcount Trend

Current headcount: ~7K

Recent News

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Program Manager Email Digital Campaign Execution

OneMain Financial · Charlotte, NC · Hybrid