Production Copywriter

Mountain Brook, AL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the core copy for automotive dealership campaigns, turning concepts into broadcast and direct marketing messages under tight production timelines.

  • Own end-to-end broadcast and direct copy across TV, radio, streaming, print, and mail channels.
  • Collaborate with Creative Director and Account Team to move concepts from idea to final, iterating quickly in a high-volume environment.

Job Description

Responsibilities

  • The Copywriter (Production) creates clear, persuasive advertising copy for Strong Automotive’s dealership clients.
  • This senior role writes broadcast scripts and campaign copy used across TV, radio, streaming/digital, direct mail, and print.
  • The Copywriter partners with the Creative Director and Account Team to move work from concept to final, delivering high-quality creative in a high-volume, deadline-driven production environment.

Requirements

  • 5+ years professional copywriting experience in an agency or in-house creative/production environment
  • Portfolio demonstrating broadcast scriptwriting (TV and radio) plus strong work in digital and print/direct mail campaigns
  • Proven ability to lead creative from concept to final, including making recommendations and iterating quickly through revisions
  • Strong collaboration skills with creative leadership and account teams, with consistent communication and follow-through
  • High attention to detail (accuracy in offers, model names, and messaging consistency)
  • Bachelor’s degree in Advertising, Marketing, Communications, Journalism, English, or similar preferred, or equivalent experience plus a strong portfolio

Preferred

  • Automotive marketing experience strongly preferred (dealership, OEM, or automotive agency) with comfort writing offer-driven retail messaging
  • Bachelor’s degree in Advertising, Marketing, Communications, Journalism, English, or similar preferred, or equivalent experience plus a strong portfolio
Strong Automotive logo

Strong Automotive

Strong Automotive is a full-service advertising agency based in Birmingham, Alabama. Consider us a one-stop-shop for automotive dealerships looking to drive traffic.

Founded in 2006
Birmingham, Alabama, USA
154 employees (79 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Traffic Source Mix
Search
34.7%
Direct
45.5%
Referral
6.1%
Social
12.1%
Paid
1.4%

Headcount Trend

Current headcount: ~154

Marketing Team

Marketing Team Size
64 (42% of company)
Marketing Roles Posted (Last 30 Days)
3