Own and optimize end-to-end product trade campaigns for credit cards across channels, with a focus on repeatable workflows, segmentation, and data-driven optimization.

• Campaign execution ownership: standardize processes, timelines, approvals, QA checks, and post-launch learnings.
• Segmentation and personalization: tailor messaging across lifecycle moments to boost relevance and engagement.
• Performance discipline: portfolio-level measurement, insights, and rapid tests that drive improvements and new tactics.