Product and Portfolio Marketing Lead

Responsibilities

• Generate market insights based on market trends, competitive intelligence, Global Product Management input and technology innovation to support the product innovation pipeline.
• Lead the annual ODIMs process for submitting product innovation needs for the market.
• Manage the end-to-end setup of new products and SKUs, ensuring accurate and timely execution.
• Develop business cases for Product Management Review (PMR) meetings to support new product introductions.
• Participate in Industrial and Heavy Duty Product Launch Execution Team (PLET) meetings and coordinate new product launches.
• Manage product lifecycle activities, including product changes, new sizes or configurations, and product discontinuations.
• Review and approve product graphics and labelling in accordance with brand and regulatory standards.
• Maintain and update Product Data Sheets (PDS) to ensure accurate product information is available internally and externally.
• Partner with Sales to understand customer needs and product applications and ensure forecast accuracy.
• Collaborate with Sales, Technology, Engineering, Supply Chain, Finance, Forecasting, Master Data and Global Product Management to execute product lifecycle activities and successful product launches.

Requirements

• 3-5 years of experience in Product Marketing, Technology Development, Application Engineering or Sales within Industrial or Heavy Duty markets.
• Strong product and application knowledge, with an understanding of customer needs.
• Strong analytical skills, with the ability to track performance and translate market information into actionable insights.
• Knowledge of local market dynamics and customer behaviour.
• Excellent communication and cross-functional collaboration skills.
• Proactive approach to identifying market trends, customer needs and product innovation opportunities.