Product Owner -Lead Management & Performance Marketing

Responsibilities

• Own the enterprise lead management strategy and operating model, aligning priorities to commercial objectives, customer segments, and regional growth plans.
• Define the lead lifecycle across capture, enrichment, scoring, qualification, routing, nurture, sales acceptance, opportunity conversion, recycling, and disposition.
• Establish decision rights, ownership, governance forums, service-level expectations, and escalation paths across Marketing, Sales, Sales Operations, Digital, Analytics, and IT.
• Own the Lead Management vision, roadmap, governance, and prioritized product backlog in partnership with Marketing, Sales, Digital, Sales Operations, Salesforce, Analytics, and IT.
• Translate business needs into clear capabilities, user stories, requirements, acceptance criteria, release priorities, and measurable value outcomes.
• Govern stage definitions, entry and exit criteria, scoring logic, routing rules, handoff standards, recycling processes, and conversion tracking across regions and business units.
• Act as the business Product Owner for Salesforce Lead Management and Salesforce Marketing Cloud capabilities, ensuring releases support the approved operating model, data standards, user experience, and business controls.
• Drive adoption and continuous improvement while balancing enterprise consistency with validated local market requirements.
• Develop the performance marketing strategy and integrated demand plan by audience, product, market, lifecycle stage, channel, and revenue objective.
• Co-Lead measurable acquisition and demand-generation programs across paid search, paid social, programmatic, account-based marketing, email, web, partner, and event channels together with the different marketing and sales/product management functions.

Requirements

• Bachelor's degree in Marketing, Business Administration, Analytics, Economics, Data Science, or a related discipline; advanced degree preferred.
• 8+ years of progressive B2B lead management, demand generation, growth marketing, or performance marketing experience, including leadership in a complex cross-functional environment.
• Deep expertise in lead lifecycle design, demand generation, campaign automation, digital customer segmentation, audience strategy, lead scoring, routing, nurture, funnel optimization, and sales handoff, including the use of behavioral, firmographic, transactional, account, product-interest, and lifecycle data to create actionable segments and personalized journeys.
• Advanced experience with performance measurement, attribution, experimentation, funnel analytics, dashboarding, and translating insights into investment decisions.
• Proven experience owning B2B lead management processes and applying product ownership practices, including roadmaps, backlogs, requirements, prioritization, release planning, and value measurement.
• Proven experience with Salesforce CRM and Salesforce Marketing Cloud; experience with Adobe Analytics or GA4, Power BI, Tableau, and account-based marketing platforms is preferred.
• Proven success working cross-functionally with Sales and Sales Operations to define shared funnel standards, qualification criteria, service-level expectations, follow-up processes, feedback loops, and pipeline and revenue outcomes, while also influencing Marketing, Digital, Analytics, IT, and executive stakeholders across regions or business units.
• Experience in building materials, construction, manufacturing, distribution, or another complex B2B environment preferred.
• Excellent strategic planning, program leadership, communication, and executive presentation skills, with a strong bias for measurable outcomes and disciplined execution.
• Success Measures

Preferred

• advanced degree preferred
• experience with Adobe Analytics or GA4, Power BI, Tableau, and account-based marketing platforms is preferred
• Experience in building materials, construction, manufacturing, distribution, or another complex B2B environment preferred

Benefits

• Two medical insurance options, as well as vision and dental coverage. The cost of these optional programs varies based on coverage level - employees generally pay 25% of the monthly premium cost, USG pays the rest. These coverage options are offered on the first day of employment with no waiting period.
• 401(k) Investment Plan with company match and a pension plan. Beyond these main features, employees may also choose from a number of additional programs like life insurance, accident insurance, legal insurance, even pet insurance.
• USG also offers Quarterly (hourly) / Annual (salary) bonus potential for all employees based on performance metrics tied to safety, quality, and productivity. USG also provides employees with paid time off and paid holidays.