Responsibilities

• Craft and continually refine compelling, AI-forward product narratives that set Bonterra apart in the social good market.
• Serve as the primary researcher and owner of buyer personas through hands-on interviews, surveys, and fieldwork.
• Engage directly with users and customers to test and iterate positioning in real time, ensuring resonance with target audiences.
• Be the clear and compelling source of truth for Sales and Marketing, translating rapid innovation into crisp, accessible, and value-driven stories.
• Own the definition of TAM, SAM, and ICP for Bonterra’s offerings, ensuring our strategy is grounded in rigorous analysis.
• Translate market and competitive insights into recommendations that shape roadmap priorities and go-to-market plans.
• Partner with Product to design and validate packaging and pricing models for AI-driven capabilities, including usage-based pricing, product-led growth motions, WTP surveys, and profitability analysis.
• Lead cross-functional pricing and packaging reviews to ensure alignment with customer value and business objectives.
• Build direct relationships with customers and users, ensuring their voice drives how we position and deliver innovation.
• Rapidly test, learn, and adapt messaging and go-to-market approaches based on feedback loops.

Requirements

• An AI-native marketer – Generative AI tools are second nature to you. You move faster, explore more broadly, and deliver higher quality output because of your AI-first mindset.
• A storyteller and strategist – You can distil complex innovation into clear, differentiated, value-based messaging that excites customers and inspires internal teams.
• An analytical thinker – You’re fluent in market research, pricing strategy, survey design, and data-driven insights. You enjoy digging deep but always return with crisp, actionable conclusions.
• A simplifier – You thrive on making complexity accessible and compelling, not exhaustive or overwhelming.
• A visionary – You see the distinct, future-oriented value of a product and champion it with courage, even when it challenges the status quo.

Preferred

• A visionary – You see the distinct, future-oriented value of a product and champion it with courage, even when it challenges the status quo.

Benefits

• We offer a comprehensive benefits package that supports your health, well-being and growth - explore full details here.