Responsibilities

• Define and own the voice of our products in the market—turning breakneck product innovation into clear, compelling, and value-driven narratives.
• Be the source of truth for buyer personas, market sizing, packaging, and pricing.
• Engage directly with customers to shape positioning and validate value delivery in real time.
• Partner closely with Product to influence how we position, package, and price AI capabilities, including usage-based and outcome-based models.
• Craft and continually refine compelling, AI-forward product narratives that set Bonterra apart in the social good market.
• Serve as the primary researcher and owner of buyer personas through hands-on interviews, surveys, and fieldwork.
• Engage directly with users and customers to test and iterate positioning in real time, ensuring resonance with target audiences.
• Be the clear and compelling source of truth for Sales and Marketing, translating rapid innovation into crisp, accessible, and value-driven stories.
• Own the definition of TAM, SAM, and ICP for Bonterra’s offerings, ensuring our strategy is grounded in rigorous analysis.
• Translate market and competitive insights into recommendations that shape roadmap priorities and go-to-market plans.

Requirements

• An AI-native marketer – Generative AI tools are second nature to you. You move faster, explore more broadly, and deliver higher quality output because of your AI-first mindset.
• A storyteller and strategist – You can distil complex innovation into clear, differentiated, value-based messaging that excites customers and inspires internal teams.
• An analytical thinker – You’re fluent in market research, pricing strategy, survey design, and data-driven insights. You enjoy digging deep but always return with crisp, actionable conclusions.
• A simplifier – You thrive on making complexity accessible and compelling, not exhaustive or overwhelming.
• A visionary – You see the distinct, future-oriented value of a product and champion it with courage, even when it challenges the status quo.

Benefits

• We offer a comprehensive benefits package that supports your health, well-being and growth - explore full details here.