Contract - Content and Copywriter
Incline Marketing LLC
Rexburg, ID (Remote)
$20/hr - $25/hrIn-houseContractEntry level4+ years exp.
1 hr ago
Product Marketing Strategist, Consultant - GTM
Oakland, CA (Hybrid)
$123K/yr – $208K/yrMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own GTM strategy and cross-functional execution for product launches, shaping positioning and resource allocation to ensure consistent rollout across Product, Marketing, and Sales.
- GTM Strategy & Execution: Lead launch planning, cross-functional alignment, and resource orchestration.
- Positioning & Messaging: Develop competitive PMM assets and launch-ready messaging for each GTM.
- Cross-Functional Governance: Build and maintain consistent GTM execution across launches with key stakeholders.
Job Description
Responsibilities
- Drive GTM strategy development and execution for product launches.
- Serve as the main marketing point of contact for Product.
- Collaborate with key Product, Marketing and Sales partners.
- Act as a strategic hub for key go-to-market (GTM) strategies.
- Align appropriate marketing resources to support all Product launches.
- Develop competitive positioning and messaging for the GTMs you drive.
- Orchestrate cross-functional alignment and consistency in GTM execution.
- Reports to the Senior Manager of Product Marketing.
Blue Shield of California
Blue Shield of California strives to create a healthcare system worthy of its family and friends that is sustainably affordable. The health plan is a tax paying, nonprofit, independent member of the Blue Shield Association with nearly 6 million members, over 7,500 employees and more than $25 billion in annual revenue. Founded in 1939 in San Francisco and now headquartered in Oakland, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare healthcare service plans in California. The company has contributed more than $60 million to Blue Shield of California Foundation in the last three years to have an impact on California communities. For more news about Blue Shield of California, please visit news.blueshieldca.com.
Traffic Signals
Monthly Visitors
1.9M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
27.7%
Direct
64.6%
Referral
6.9%
Social
0.2%
Paid
0.5%
Headcount Trend
Current headcount: ~7.9K
Marketing Team
Marketing Team Size
267 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
