Own the AI narrative across Sprinklr's platform, articulating AI-first messaging for both technical and business buyers, and align cross-suite GTM with Service, Marketing, and VoC while shaping cross-product use cases and launches.

• Growth Infrastructure: Own the Sprinklr AI & Platform Narrative: Develop and own the unified AI messaging architecture that cuts across Marketing, VoC, and Service product suites
• Positioning: Define how Sprinklr's AI capabilities are positioned as platform-wide differentiators – not just product features
• Storytelling: Create a cohesive "AI-first platform" story that resonates with technical buyers (AI Architects, CTOs, Platform teams) as well as business buyers (CMOs, CX leaders, VoC leaders)
• Consistency: Ensure AI messaging is consistent across all Sprinklr touchpoints – website, sales decks, thought leadership, analyst briefings, and customer communications
• Evolution: Continuously evolve AI positioning as the market shifts – tracking developments in agentic AI, LLMs, conversational AI, and enterprise AI adoption
• Cross-Suite Collaboration: Work closely with the Product Marketing leads for Sprinklr Service, Marketing, and VoC to ensure AI messaging is integrated into each suite's positioning and GTM strategy
• Cross-Suite Value: Identify opportunities where AI creates cross-suite value – e.g., AI Agents that work across Service and Marketing, unified data models that power VoC + Service insights
• Use Cases: Build cross-product use cases that demonstrate the power of Sprinklr's unified AI platform vs. point solutions
• PMM Alignment: Act as the connective tissue between suite-level PMMs – ensuring AI narrative consistency while respecting each suite's unique positioning
• Sales Plays: Contribute to programmatic sales plays that involve AI as a key differentiator or entry point across multiple suites

Go-To-Market & Launch Support: Support GTM strategy for AI-specific launches (e.g., new AI Agents, Copilot capabilities, platform AI enhancements) in coordination with suite PMMs

• Launch Narratives: Develop AI-specific launch narratives, positioning frameworks, and competitive differentiation for new product introductions
• Sales Plays: Build AI-focused sales plays that help field teams lead with AI as a platform differentiator
• Regional Communication: Partner with Outbound Product Marketing teams to ensure AI messaging is being effectively communicated and adopted in regional markets

Thought Leadership & Market Intelligence: Build Sprinklr's authoritative voice on enterprise AI and agentic AI in customer experience through high-impact content – POVs, whitepapers, blogs, webinar briefs

• Competitive Tracking: Track and analyze the competitive AI landscape – how are industry leaders & competitors positioning their AI capabilities? Where does Sprinklr differentiate?
• Macro Trends: Monitor macro AI trends and proactively adjust Sprinklr's positioning to stay ahead
• Analyst Relations: Support analyst relations for AI-specific briefings and research (Gartner, Forrester, IDC)

Content & Enablement: Develop AI-focused collateral: battle cards, competitive positioning docs, demo scripts, use case documentation, and ROI frameworks

• Collateral: battle cards, competitive positioning docs, demo scripts, use case documentation, and ROI frameworks