Product Marketing Specialist

USA (Hybrid)

$85K/yr – $90K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own PMM content and messaging by translating complex product capabilities into outcome-focused copy that supports launches, campaigns, and sales enablement across multiple channels.

  • Product storytelling: convert capabilities into buyer-focused positioning and funnel-ready messaging.
  • Launch ownership: craft assets, coordinate cross-functional work, and track launch deliverables.
  • Asset governance: maintain messaging libraries, playbooks, and sales collateral with ongoing feedback from Sales/CS.

Job Description

Responsibilities

  • Develop and maintain product messaging, value propositions, and persona-based copy across web, campaigns, and sales tools.
  • Translate product capabilities into clear, outcome-driven language for target buyers at each stage of the funnel.
  • Ensure messaging consistency across channels, and adapt core content for different formats, audiences, and products.
  • Support product launches and feature releases with messaging, digital assets, and cross-functional coordination.
  • Own deliverable tracking across launch checklists; flag risks and keep timelines on track.
  • Develop campaign briefs, email copy, landing page content, and social posts for integrated campaigns.
  • Manage multiple concurrent campaigns and launch workstreams without sacrificing quality or deadlines.
  • Build and maintain sales assets: one-pagers, battle cards, pitch decks, FAQs, and objection-handling guides.
  • Support sales onboarding with messaging, persona, and competitive training materials.
  • Gather ongoing feedback from Sales and Customer Success to identify gaps and keep content current.

Requirements

  • 2-4 years of B2B SaaS marketing experience; product marketing, content, demand gen, or solutions marketing backgrounds all considered.
  • Proven ability to manage multiple concurrent projects with strong timeline ownership and clear communication.
  • Strong writer who can simplify complex topics and produce compelling copy for technical and business audiences.
  • Hands-on experience with AI tools (Claude, ChatGPT, or similar) to accelerate research and content workflows.
  • Cross-functional collaborator; comfortable partnering with Product, Sales, Customer Success, and Demand Gen.
  • Data-curious; comfortable reviewing campaign or funnel metrics and translating findings into action.
  • Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation platforms.

Preferred

  • Hands-on experience with AI tools (Claude, ChatGPT, or similar) to accelerate research and content workflows.
  • Cross-functional collaborator; comfortable partnering with Product, Sales, Customer Success, and Demand Gen.
  • Data-curious; comfortable reviewing campaign or funnel metrics and translating findings into action.

Benefits

  • All fulltime (30+ hours) employees are eligible for PTO, Sick and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program.
Revalize logo

Revalize

At Revalize we empower manufacturing businesses to better design, model, develop and sell – driving greater outcomes across the entire value chain.No matter how volatile the landscape, Revalize provides a more efficient route from idea to cash. Our best-in-class CAD, PLM, and CPQ solutions – underpinned by a global support team – give you a single partner for increasing speed-to-market, reducing cost, and streamlining complexity.Wherever your business journey starts, greater outcomes start with Revalize.

Founded in 2021
Jacksonville, Florida, USA
386 employees (41 in marketing)

Traffic Signals

Monthly Visitors
70.7K
Monthly Google Ads Budget
$27.9K
Traffic Source Mix
Search
37.5%
Direct
51.8%
Referral
7.5%
Social
1%
Paid
2.1%

Headcount Trend

Current headcount: ~386

Marketing Team

Marketing Team Size
36 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Nov 2021
    Private Equity