Responsibilities

• Develop and maintain product messaging, value propositions, and persona-based copy across web, campaigns, and sales tools.
• Translate product capabilities into clear, outcome-driven language for target buyers at each stage of the funnel.
• Ensure messaging consistency across channels, and adapt core content for different formats, audiences, and products.
• Support product launches and feature releases with messaging, digital assets, and cross-functional coordination.
• Own deliverable tracking across launch checklists; flag risks and keep timelines on track.
• Develop campaign briefs, email copy, landing page content, and social posts for integrated campaigns.
• Manage multiple concurrent campaigns and launch workstreams without sacrificing quality or deadlines.
• Build and maintain sales assets: one-pagers, battle cards, pitch decks, FAQs, and objection-handling guides.
• Support sales onboarding with messaging, persona, and competitive training materials.
• Gather ongoing feedback from Sales and Customer Success to identify gaps and keep content current.
• Conduct competitive and market research to inform positioning, messaging, and launch decisions.

Requirements

• 2-4 years of B2B SaaS marketing experience; product marketing, content, demand gen, or solutions marketing backgrounds all considered.
• Proven ability to manage multiple concurrent projects with strong timeline ownership and clear communication.
• Strong writer who can simplify complex topics and produce compelling copy for technical and business audiences.
• Hands-on experience with AI tools (Claude, ChatGPT, or similar) to accelerate research and content workflows.
• Cross-functional collaborator; comfortable partnering with Product, Sales, Customer Success, and Demand Gen.
• Data-curious; comfortable reviewing campaign or funnel metrics and translating findings into action.
• Familiarity with HubSpot, Salesforce, or similar CRM and marketing automation platforms.

Benefits

• All fulltime (30+ hours) employees are eligible for PTO, Sick and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program.